Content Automation

 

Content Automation is a digital marketing strategy that focuses on removing the need for human intervention in the content lifecycle. The goal of content automation is to program or automate, any process involved with content marketing that may be redundant, time-consuming, or costly. Automation can be applied to any phase of the content marketing strategy, including planning, creation, publishing, and monitoring.

Vendors in the content automation space typically focus on one of two business models. The first is to create simple tools with a singular functionality, such as using programs like Grammarly’ for proofreading content. The second is to offer an entire content automation platform that can be integrated into and customized with existing systems across the entire marketing strategy.